Director Marketing Technology & Analytics

HARTZ Search
February 19, 2020
Appleton, Wisconsin
Job Type




HARTZ Search invites you to explore an exciting opportunity with our client. ThedaCare in Appleton, Wisconsin for the Director, Marketing Technology & Analytics. The Director, Marketing Technology & Analytics directs development, implementation, and adoption of marketing technology platforms and solutions in support of marketing initiatives including web, intranet, mobile, CRM, social, and search. Ensures an optimal digital customer experience aligned to the ThedaCare brand for consumers, patients, and their families, employees, and physicians. Develops and disseminates customer insight from research, CRM, Google, and other sources.

Our client is seeking an innovative and results oriented Marketing leader to drive collaboration, best practices and to ensure the team continues to develop and grow to their full potential.  Candidate must be able to demonstrate high understanding of digital marketing tools, implementation and ability to measure ROI of marketing technology.  Candidate will have a key role in new website development and creation, as well as other platforms for the organization.  This opportunity offers a candidate a key role in building the digital resources for the Health system and Brand, Marketing & Communications department.



  • 2 Direct Reports – Reports to Chief Branding Officer
  • Bachelor’s degree in information technology, development, marketing, and/or related discipline
  • Five years of leadership experience to include leading teams and/or projects
  • Current programs used: WordPress VP, Webdam, Project Insights, Hootsuite, Google analytics, Meltwater
  • Competitive Compensation, Benefits and Relocation Package



The location of this opportunity is Appleton, Wisconsin.  The location is a medium sized city with a population of 100K and growing, bringing small city charm with tons of great amenities and almost none of the headaches you’d find in a big city. One of the safest cities in the Upper Midwest, with a low cost of living and a growing entertainment and food scene, the location is increasingly appealing to young families and young professionals.  The community is supported by a thriving economy and several large employers, including this health system.  This location offers 4 seasons, beautiful summers highlight the location, yes there are some cold winters, but the community embraces the weather and there are yearly events to attend.  This location is rated as one of the Top 100 Places to Live in 2019.




HARTZ Search

HARTZ Search is a retained, executive search firm conducting searches for our Healthcare and Academic clients across the US. Our focus is on Talent, Communication and Performance - We stand apart in our ability to find the best people, swiftly and consistently. Our goal is to connect our candidates with our clients that have a similar goal of improving the healthcare organizations and communities they serve.

We believe that strong and transparent communication creates an efficient and composed search and is an indispensable ingredient for success. Our pillars of service are accessibility and responsiveness - know that we can be reached in time of crisis, celebration or just to reconnect; we are 24/7 partners not just to our clients but to our candidate partners as well. We provide concierge level service throughout each executive and director level search we conduct.


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