Hartz Search is excited to announce Hernando Ruiz-Jimenez’s placement as the Chief Marketing and Communications Officer at Geisinger!
After a nationwide search, Geisinger has chosen Hernando Ruiz-Jimenez as the Chief Marketing and Communications Officer. Hernando will work across the Geisinger enterprise (clinical, insurance, research, and education enterprises as well as traditional support service functions), driving complex, visible, system-wide initiatives to successful completion through metrics-based leadership of a skilled cross-functional department and in collaboration with a large and diverse contingent of internal and external stakeholders. He will lead a consumer-friendly digital engagement strategy, including a robust digital acquisition and retention portfolio, and oversee social media, public and media relations, and community engagement activities.
Hernando will report directly to the Chief of Staff of Geisinger – Amy Brayford.
Our sincere congratulations to Hernando and Geisinger!
Prior to joining Geisinger, Hernando was the General Manager & Chief Marketing Officer for UN(THINK) Foods, where he was responsible for leading the business development and commercial launch of UN(THINK). Hernando also was the Chief Marketing Officer at New York Presbyterian Healthcare System as the Chief Marketing Officer where he led the marketing transformation to a modern and diverse marketing department.
Hernando earned his master’s in business administration at Stanford University and his bachelor’s in business administration from Villanova University.
Geisinger comprises ten (10) hospital campuses, two research centers, a college of health sciences, a school of nursing, and a 600,000+ member health plan serving more than three million residents in central, south-central, and northeast Pennsylvania and beyond. There are approximately 26,500 employees, including over 1,700 employed physicians, all of whom share a commitment to quality healthcare.
HARTZ Search is a proud partner of Geisinger. We look forward to Hernando Ruiz-Jimenez’s and Geisinger’s continued success!